Hello and welcome to my web site.

My name is John W. Shaffer and Archetype Performance Solutions is my company. I am an instructional designer and performance improvement specialist. I hold to a broad definition of training.

For me,

Training is getting the right information, to the right people, at the right time, using the right medium and methods.

Furthermore,

I perform “training” so that individuals can reach their highest productivity and organizations, for and with whom the individuals work, can thus reach their highest levels of profitability.

For much of this web site you will see the terms we or us used rather than me or my. Although Archetype is a sole proprietership, I network with a large number of other professionals in the field. When necessary, I can call on them to help meet my clients' needs.