Hello and welcome to Archetype Performance Solutions newly updated (as of Jan. 1, 2009) web site. Many people would consider us a "training" company. However, we hold to a broad definition of training. We thus perform many activities beyond those of more typical training companies.

Our first guiding principle is:

Training is getting the right information, to the right people, at the right time, using the right medium and methods.

The "right information" represents the skills, knowledge, and abilities people need. The "right people" are those people, and only those people, who need to use the skills, knowledge, and abilities to perform their jobs. The "right time" is as near as possible to the time when people need to use the skills, knowledge, and abilities.

There can be a large number of "right medium and methods". The medium and methods depend on the audience, the information, and many other factors. Some of the right medium and methods include: instructor-led training, eLearning (in many different formats), job aids, a knowledge management system, podcasting, educational video, or a combination of any of these or others into what has become known as blended learning. The right medium and methods may also include a Learning Management System (LMS) or Learning Content Management System (LCMS) as well as a vast array of Web2.0 tools and technologies.

Our second guiding principle is:

We perform “training” so that individuals can reach their highest productivity and organizations, for and with whom the individuals work, can thus reach their highest levels of profitability.

During good economic times it might be a worthy venture to train people skills, knowledge, and abilities they may not need to actually perform their jobs. Similarly, it might be worthwhile to train all employees about certain information whether or not they actually need it to perform their jobs. During good economic times organizations might not place a huge emphasis on when training occurs. Nevertheless, especially during challenging economic times, we at Archetype Performance Solutions focus on the specific information people need to do their jobs. We focus on people who will be able to use the information. We also focus on what is known as "just-in-time training". Training far in advance of when it is needed is less than optimal. Of course not providing training until it is too late is a more serious situation. In all of our efforts, we focus on that which will lead to increased individual and group productivity and thus improved organizational profitability.